Marketing Manager – Fast Growth Crypto Startup (60-100%)
WE SIMPLIFY CRYPTO – for everyone
Värdex Suisse AG is a fast-growing blockchain startup based in Crypto Valley Zug. As the leading crypto financial service provider for retail in Switzerland, we develop and operate various crypto solutions for the Swiss market. With our voucher card cryptonow we give easy access to the world of crypto at almost 4000 retail stores. We also operate the largest crypto-ATM network in Switzerland.
Are you an organizational talent with a passion for marketing? Are you excited about bringing crypto to the masses and our company to the next level of internationalization?
Then you are exactly right with us.
What you’ll be doing:
- Contribute to 1- and 3-year marketing and campaign plan development and execute programs for our fast growing retail crypto products
- Coordinating execution of marketing programs and projects, including identifying roles and dependencies, managing timelines, and cross-functional coordination
- Building hands-on creative and engaging marketing assets including infographics, banner ads, social posts, landing pages, animated gifs, product collateral and email offers
- Building lead generation and awareness campaigns to bring our retail crypto financial products in the hands of everyone
- Guiding and improving website experience to maintain a clear and consistent platform for our stories, products, and resources
- Drive lean testing to measure and validate opportunities to drive conversion through the different funnels
- Actively analyze business data to generate insights and make informed decisions that drive business results
How you will lead:
- 3 - 5+ years of marketing experience
- Strong prioritization skills and ability to make strategic choices, specifically narrowing from a range of marketing opportunities to highest impact near-term and long-term levers
- Strong analytical and problem-solving orientation with clear examples of using data actively (daily) to uncover customer insights and to drive experiments and recommendations
- Tenacious about peeling the layers to understand customer behaviors and passionate about delighting customers at every touch point they have with our retail products
- Strong track record of coordination and planning skills in a cross-functional, fast-moving environment
- Develop a deep understanding of market opportunity, customer segments, competitors, and offerings to develop influential case studies, product videos and customer testimonials
- Drive the creation of differentiated, insights-based messaging and claims in partnership with legal
- Excellent verbal, written, and interpersonal communication skills
Ways to stand out from the crowd:
- Outstanding knowledge of marketing campaign standard methodologies, real-time content marketing, and digital and social marketing
- Able to continually innovate, think strategically, be agile and orchestrate many moving parts
- Natural inclination to measure the effectiveness of marketing activities, strong project management skills
- A can-do attitude and a growth-mindset