Marketing Manager – Fast Growth Crypto Startup (60-100%)
What you’ll be doing:
- Contribute to 1- and 3-year marketing and campaign plan development and execute programs for our fast growing retail crypto products
- Coordinating execution of marketing programs and projects, including identifying roles and dependencies, managing timelines, and cross-functional coordination
- Building hands-on creative and engaging marketing assets including infographics, banner ads, social posts, landing pages, animated gifs, product collateral and email offers
- Building lead generation and awareness campaigns to bring our retail crypto financial products in the hands of everyone
- Guiding and improving website experience to maintain a clear and consistent platform for our stories, products, and resources
- Drive lean testing to measure and validate opportunities to drive conversion through the different funnels
- Actively analyze business data to generate insights and make informed decisions that drive business results
How you will lead:
- 3 - 5+ years of marketing experience
- Strong prioritization skills and ability to make strategic choices, specifically narrowing from a range of marketing opportunities to highest impact near-term and long-term levers
- Strong analytical and problem-solving orientation with clear examples of using data actively (daily) to uncover customer insights and to drive experiments and recommendations
- Tenacious about peeling the layers to understand customer behaviors and passionate about delighting customers at every touch point they have with our retail products
- Strong track record of coordination and planning skills in a cross-functional, fast-moving environment
- Develop a deep understanding of market opportunity, customer segments, competitors, and offerings to develop influential case studies, product videos and customer testimonials
- Drive the creation of differentiated, insights-based messaging and claims in partnership with legal
- Excellent verbal, written, and interpersonal communication skills
Ways to stand out from the crowd:
- Outstanding knowledge of marketing campaign standard methodologies, real-time content marketing, and digital and social marketing
- Able to continually innovate, think strategically, be agile and orchestrate many moving parts
- Natural inclination to measure the effectiveness of marketing activities, strong project management skills
- A can-do attitude and a growth-mindset